How to Customize Formulas Based on Brand Positioning
In skincare OEM, the choice of formula is directly tied to how a brand performs in the market. Different brand positioning requires unique formula designs to ensure products meet market demands while showcasing the brand’s distinct value. With a carefully tailored formula, brands can not only satisfy consumer needs but also enhance their competitiveness in the skincare market. This article explores how to choose the right formula based on brand positioning, develop unique skincare products, and discusses the trend of combining natural and scientific ingredients.
Choosing the Right Formula Based on Market Positioning
Each brand’s market positioning determines the specific functions and characteristics its products must have. For example, luxury brands often emphasize anti-aging and firming with highly effective ingredients, while brands targeting younger consumers focus on refreshing, acne-fighting, and gentle care. By analyzing the target consumer group and market trends, we can help brands choose the most suitable formula:
Luxury Brands: Require premium, high-performance active ingredients like peptides, plant stem cells, and hyaluronic acid to convey luxury and superior results.
Natural Brands: Focus on using natural and organic ingredients, such as botanical extracts and essential oils, aligning with the growing trend of green beauty.
Functional Brands: Develop formulas targeting specific skin concerns, such as acne, sensitivity, or repair, ensuring effectiveness for particular skin conditions.
Through precise market positioning analysis, brands can launch products that resonate deeply with their target consumers.
How Yeful Help Brands Develop Unique Skincare Formulas
Yeful R&D team has extensive experience in developing skincare formulas and can design unique formulas based on the brand’s market needs and consumer feedback. We help brands create differentiated products by focusing on the following aspects:
Market Research and Trend Analysis: Before developing a formula, Yeful skincare company conduct thorough research to understand consumer preferences and industry trends, ensuring the formula is competitive in the market.
Formula Design and Adjustment: Yeful skincare factory create custom formulas with unique benefits based on the brand’s functional requirements. We also continuously optimize the formula based on brand feedback to ensure it meets market expectations.
Technical Support: Using modern skincare technology, Yeful skincare manufacturer integrate advanced active ingredients into formulas, enhancing product efficacy and market competitiveness.
This comprehensive formula development service allows brands to establish a unique identity in the market and earn consumer trust.
The Trend of Combining Natural and Scientific Ingredients
Modern skincare formulas increasingly combine natural and scientific ingredients. Consumers are looking for products that are not only safe and natural but also deliver noticeable results. This “natural + science” formula concept meets consumer demand for green beauty while providing high-performance ingredients.
Natural Ingredients: Plant extracts, minerals, and essential oils provide gentle care with broad consumer appeal.
Scientific Ingredients: Peptides, ceramides, and hyaluronic acid enhance product effectiveness, particularly in anti-aging, hydration, and repair.
When developing formulas, we consider this blending trend, helping brands create innovative products that are both eco-friendly and effective.
The Personalized Formula Customization Process
Yeful offers a complete personalized formula customization service, ensuring each brand has unique skincare products. Our customization process includes:
- Brand Requirement Consultation: We thoroughly communicate with the brand to understand their market positioning, product needs, and desired functions.
- Market Research and Formula Suggestions: Based on the brand’s target market, we provide initial formula suggestions, combining market trends with consumer demand.
- Formula Development and Sample Testing: We develop preliminary formulas according to the brand’s requirements and provide sample testing to ensure product efficacy and market suitability.
- Formula Adjustment and Optimization: We continuously optimize the formula based on testing feedback, ensuring the product meets expectations in performance, texture, and scent.
- Mass Production: Once the final formula is confirmed, we offer large-scale production, ensuring product quality and consistency.
Formula selection is crucial for a brand’s success in skincare OEM. Through precise market positioning analysis and the combination of natural and scientific ingredients, we help brands customize unique skincare formulas. Learn more about the personalized formula customization process and trends.
